Great Fundraisers Share Similarities
An excerpt from The Fundraiser's Measuring Stick, by Jerold Panas. To order this book, click here. I’ve never really kept track. In my years of consulting, I suppose... Read More »
View ArticleThe Seven Cardinal Rules of Fundraising Writing
This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny... Read More »
View ArticleForget Everything You Know About Direct Mail Fundraising
Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article... Read More »
View ArticleWhen a Donor Asks: How Much Do You Want?
The following is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. For more information about the book, click here.... Read More »
View ArticleThis is Not Your Grandfather’s Direct Mail
This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »
View ArticleHow a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent
This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,... Read More »
View ArticleFive Ways to Keep a Donor’s Eyes Glued to What You Write
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »
View ArticleFour Thoughts in the Mind of Every Prospective Donor
Harvey McKinnon is author of The 11 Questions Every Donor Asks. This article is adapted from his book. For more information about Harvey's book, click here. Four Thoughts... Read More »
View ArticleEvery Fundraising Appeal Should Include These Five Slants
This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »
View ArticleWhy People Respond with Donations
This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »
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