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Great Fundraisers Share Similarities

An excerpt from The Fundraiser's Measuring Stick, by Jerold Panas. To order this book, click here. I’ve never really kept track. In my years of consulting, I suppose... Read More »

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The Seven Cardinal Rules of Fundraising Writing

This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny... Read More »

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Forget Everything You Know About Direct Mail Fundraising

Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article... Read More »

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When a Donor Asks: How Much Do You Want?

The following is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. For more information about the book, click here.... Read More »

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This is Not Your Grandfather’s Direct Mail

This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »

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How a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent

This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,... Read More »

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Five Ways to Keep a Donor’s Eyes Glued to What You Write

Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »

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Four Thoughts in the Mind of Every Prospective Donor

Harvey McKinnon is author of The 11 Questions Every Donor Asks. This article is adapted from his book. For more information about Harvey's book, click here. Four Thoughts... Read More »

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Every Fundraising Appeal Should Include These Five Slants

This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »

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Why People Respond with Donations

This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »

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