Your Case to Donors: Eight Must-Have Elements
This article is adapted from Making a Case Your Donors Will Love, by Jerold Panas. For more information or to order his book, click here. The French have... Read More »
View ArticleFundraising Questions Most Often Asked
Harvey McKinnon is author of The 11 Questions Every Donor Asks. For more information about the revised edition, click here. When you’ve been in this field long enough,... Read More »
View ArticleHow to Keep Your Donors: An Expert’s Advice
Roger M. Craver is the author of Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For more information, click here. The nonprofit sector... Read More »
View ArticleLike Catnip for Donors: How to Make Your Case Irresistible
An excerpt from Making a Case Your Donors Will Love, by Jerold Panas I'm not a writer. That's what makes me a good choice to write about case... Read More »
View ArticleMajor Gifts Fundraising: The Questions I Hear Most Often
Andy Robinson, author of How to Raise $500 to $5000 From Almost Anyone and Train Your Board (and Everyone Else) to Raise More Money (with Andrea Kihlstedt) answers... Read More »
View ArticleQuestions I’m Most Often Asked About Raising $1 Million
By Andrea Kihlstedt, Author of How to Raise $1 Million (or More!) in 10 Bite-Sized Steps Does the mere thought of asking for a six- or seven-figure gift... Read More »
View ArticleUsing Stories for Fundraising
By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises... Read More »
View ArticleHow Headlines Can Save Human Civilization and Your Fundraising
This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most... Read More »
View ArticleUsing Guilt in Fundraising
This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that... Read More »
View ArticleThe Evil Cousin of Fundraising
This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read... Read More »
View ArticleGreat Fundraisers Share Similarities
An excerpt from The Fundraiser's Measuring Stick, by Jerold Panas. To order this book, click here. I’ve never really kept track. In my years of consulting, I suppose... Read More »
View ArticleThe Seven Cardinal Rules of Fundraising Writing
This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny... Read More »
View ArticleForget Everything You Know About Direct Mail Fundraising
Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article... Read More »
View ArticleWhen a Donor Asks: How Much Do You Want?
The following is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. For more information about the book, click here.... Read More »
View ArticleThis is Not Your Grandfather’s Direct Mail
This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »
View ArticleHow a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent
This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,... Read More »
View ArticleFive Ways to Keep a Donor’s Eyes Glued to What You Write
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »
View ArticleFour Thoughts in the Mind of Every Prospective Donor
Harvey McKinnon is author of The 11 Questions Every Donor Asks. This article is adapted from his book. For more information about Harvey's book, click here. Four Thoughts... Read More »
View ArticleEvery Fundraising Appeal Should Include These Five Slants
This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »
View ArticleWhy People Respond with Donations
This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »
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